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(503) The Camden Picture House (15sqm)

Premier panel

100,000 - 1,000,000

Business 2 Consumers (B2C) Specific

Yes

5m wide x 3m high, Visibility 100 meters

Impacts 890,000 per 14 days

Maximise your location
This iconic and hugely well-known site is located in the
heart of Camden Borough half way between Kentish Town
and Camden Town tube stations.

The landmark former cinema and grade 2 listed building
is currently undergoing a substantial redevelopment
returning it to its former glory.

Measuring an impressive 15 square metres, the site creates
what is the largest and most impactful opportunity in this
hard to reach and important out-of-home area. An enviable
location on the corner of the main intersection of Kentish
Town Road and Prince of Wales Road with at least 100
meters of visibility creates the feeling of total ownership
and domination. Consistent vehicular traffic throughout the
day and significant dwell times created by the presence of
traffic lights allows the individual to absorb the sites
creative content.

Behind the scenes
The Camden Picture House Banner not only reaches locals
and visitors, but benefits from significant traffic passing
through the area. Key traffic flows towards central London
and towards Primrose Hill, Hampstead and Highgate.

The area has matured as a gentrified and desirable part of
London with an influx of both professionals and creatives. It
is viewed as the heart of London’s independent music
community and benefits from an eclectic mix of nightlife.

Kentish Town could well be described as a gentrified version
of what Hackney is to Shoreditch With few opportunities to
communicate to this highly desirable audience makes it a
must have banner on any OOH schedule. This area has not
benefited from a banner in recent years, so beyond impact
and stature it will accentuate reach and frequency to a
media plan in an important area of London.

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Posted 2 years ago

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Seller Information

Feb 2017

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