(518) High Holborn (100sqm)

Medium

Premier panel

Weekly Traffic Count

More than 1,000,000

Target Market

B2B and B2C

Illuminated

No

Size

Size: 16.2m wide x 6.2m high, 100sqm

Details

MAXIMISE YOUR IMPACT

The new Maximus ‘High Holborn’ Mega Banner is positioned in the heart of London’s ‘Mid Town’ offering unique exposure to an all-inclusive London demographic.

Moments from Holborn tube station, located on one of two main thoroughfares between London’s West End and the City on the A40/High Holborn, it offers an opportunity to engage a vital vehicular and pedestrian audience.

The site measures 100 metres squared allowing it to dominate this wide thoroughfare. Visible from both directions and with 4 sets of traffic lights within 200 yards, including one on its doorstep, it can deliver dwell times of over 3 minutes. In an area of poster scarcity, this is the only mega banner location on High Holborn.

This is a unique and impactful banner in the heart of the most desirable banner area in London.

BEHIND THE SCENES

The High Holborn audience is predominately affluent urbanites with a high disposable income and active lifestyle.

Midtown has its own distinctive micro-climate, benefiting in recent years from a series of major development projects with a project for further growth in the next 20 years

Large corporate occupiers in Midtown include BAT, Pearson Group, Goldman Sachs, Sainsbury PLC, Towers & Perrins, Olswang solicitors, Covington & Burling, The Food Standards Agency, Manches Solicitors, the BBC and Reuters, Media Group M, Google, Warner Bros’ & Land Securities.

KEY CRITERIA

Impacts*: 1.2 million per 14 days

Size: 16.2m wide x 6.2m high, 100sqm

Visibility: 150+ meters

Target Groups: Business, affluent, urbanites

Dwell Times: extended with traffic lights